07. Trump Envelope (1956-57)
"It was Hugh Hefner, a Mad fan from the start, who goaded Kurtzman into demanding that William Gaines split ownership of the magazine with him. (And who promised Kurtzman a title in his burgeoning Playboy empire should that fail.) Hefner made good on this promise, blessing Kurtzman's Trump, at least briefly, with what he later described as 'an unlimited budget.' ('And he exceeded it.')"
