"We tried to do a magazine with a professional look. We did layouts, we used an art director. We'd never had an art director. We had a good-looking magazine. It looked like a magazine, not a kid book. Mad was still a kid book and still is, but with Trump we were trying to do something adult. We were using coated stock and four-color process. We had - well, look at the magazine!"
-Harvey Kurtzman, The Comics Journal, 1981