25. Humbug #3: "Sheldon Morris" by Will Elder (Oct 1957)
SOLD!-Richard Corliss, Time Magazine, May 2004
"Best of all were the many fake ads, usually drawn by Elder with a verisimilitude that exposed, on closer look, the fly in the bottle of Chanel No. 5, or the golf ball (instead of an egg) stuck to the Band-Aid, or the whiskey ad with a slogan I later had my pre-school nieces memorize as comic wisdom - Drink enough Canadian Clubbed and you'll drink Canada dry."
"If Kurtzman and his MAD artists can be compared to another bunch of early-50s comic smarty-pantses, the Sid Caesar writing staff, then Elder was Mel Brooks. Both men were effusive, ideas-a-poppin tummlers who pushed their fellow wits to ever dizzier heights. Elder certainly had that effect on Kurtzman, who said Will would carry my stuff forward and enrich it by a multiple of five." -Richard Corliss, Time Magazine, May 2004